2025 was a year of learning many new skills. I suppose every year is like that, but 2025 in particular was a year where I dove head-first into learning Framer fully. This redesign was in many ways a culmination of that effort.

Working with SimpliPay's leads, and taking their branding to new heights with a fully responsive, modern website that was tailored to fulfill their web presence goals was a breeze. There's a real challenge in having to prioritize marketing goals over design goals. But in an effort to also move into the space of "brand strategy", the focus was set at the start for this to be a market efficient website. Lot's of research, reference gathering, and UI testing later, their site has now been live for a few months and has begun to gather traffic as intended.